Recommendations: Why some pages have them and why others don’t.
Page recommendations are a feature for business pages on fb which has been recently upgraded. If a business has a physical address, when you like the page a pop up window will ask you to write a recommendation. This feature is to share new and exciting places with your friends as part of fb working to connect users with local businesses. You also have the option to share your recommendation amongst friends or make it public. Page Admins have the option to show or hide particular recommendations.
More info on page recommendations here and here.
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