Guest Post :Ali from Jellygnite

Hello :)

This week we are very happy to  welcome our first guest post from former founding committee member Ali of label Jellygnite.

Ali has been travelling around Europe and settled in Italie for the past few months.

 It is so nice to have some little glimpse into such a great adventure!

Please make yourself comfortable to take off for your "e- travel" to Italy with our dear Ali!

:::

As a family, we have been living it up on the other side of the world for the past few months. We have taken six months out of our lives to experience something different. We are living in Dolianova, a little town just north of Cagliari, the capital city of the Italian island of Sardinia. I have been keeping a blog of our adventures atwww.residenza-elettiva.com and here is a post I wrote recently on the great street art I've discovered over here in 'our' city! 

enjoy x

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It seems that Cagliari’s street art culture is quite developed. It’s fun to wander around the city admiring all the street art. There are a few artists’ works I can recognise about the place – images of whales or of funny little people – and there is also street art that has taken delightful advantage of the surrounding street environment to create amusing artworks.

Lots of little faces adorn the electricity meters.

I was please to see a bit of yarn-bombing in Italy too!

I love this one!

These little men are all over the city – I think they’re having a party here.

Whale-watching.

The whales are my favourite. I always go to Cagliari armed with my camera in the hopes of spotting some new whales. My family is enthusiastically in on my adventure, often dangling the camera out of the car window or slowing in crazy 3-lane traffic (which is usually more like 6 ‘unofficial’ lanes) just to get a new whale pic!

Some are sneaking a kiss, hopelessly in love….

Some are sliding down stairs…

Some are a bit shy…

Some seem a little aloof…

Some are just too quick!

I really love the serenity that seems inherent in whales anyway. These whales of Cagliari seem to be peacefully floating their way through the city; up the walls of the old town, floating in shadows by the highway and hiding around corners. These ‘graffiti’ whales are really quite harmless and quirky. They remind me a lot of the Australian illustrator Shaun Tan’s imagery.

I hope to discover some more swimming happily through Cagliari’s streets in the coming months before we leave.

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Thank you so much Ali for taking us with you in this little tour 

around the Cagliari's Street with you.

Now, If you would like to know a little more about Ali's adventures, 

go and check

Residenza Elettiva for more !

Happy weekend!

Sandrine x

Guest Post: Social Media Tips with Jess Van Den

We're super excited to have the creative talent that is Jess Van Den from Epheriell Designs guest blogging on the BrisStyle blog this year. If you are unfamiliar with Jess's work you may like to pop over to her blog and read a little bit about her. She is one driven creative soul with entrepreneurial skills to boot. Here she shares her Top 10 Social Media Quick Tips.....

Image Source

I've been using social media (such as Twitter, Facebook and Blogging) since 2008 to grow my indie business. In fact, I would go so far as to say that without social media, I wouldn't have been able to make the leap from hobby to business, and now be living my dream of working for myself full-time from home running my various crafty endeavours!

Social media has allowed me to spend time - not money- marketing and building my business. For those of us who are going it alone, saving money wherever we can is vital.
Today, I want to share 10 quick tips on how to successfully use social media to market your Etsy shop, and really help those sales numbers grow!

1. Start with one and enjoy it
There are so many different social media out there. It's easy to get overwhelmed if you're just starting out. Don't try to do it all at once! Sign up to a number of different social media sites and try them out, and then focus on the one you enjoy the most to begin with. You can spend time building your community on the other ones down the track.

2. Be consistent
The point of social media is to build trust and relationships with your customers. Keeping that in mind, they're going to get to know you a lot better if you're a constant presence. For example, when my online friends think about buying some silver jewellery, I want them to think of me! We like buying from friends, and social media allows us to build friendships all over the world. But the internet is a fickle place, where you're soon forgotten if you don't stay in the game.

3. You can share your listings... but in moderation
When they're just starting out, a lot of people make the mistake of *just* sharing their products. I can tell you now, no-one is going to pay any attention, because no-one likes being 'sold to'. Of course you can share your work, but it should be a small proportion of what you talk about.

4. Share other people's work
One of the most wonderful things about the craft community is the support we give each other. Help your fellow crafters out! Share their work on your blog, twitter, facebook, pinterest... It's a great way to build relationships with people, we're all appreciative when someone shows an interest in our work. Can you see the common thread here? Yep, it's all about the relationships.

5. Limit yourself
It is very, very easy to get sucked into the social media vortex. If you know you have work to do, but you keep getting distracted, use a timer and limit yourself. Or, set aside time twice a day to catch up. Don't let it get in the way of doing your actual work!

6. Set up a schedule
This pairs up with number 5 - if you're busy, spend a bit of time up-front to plan out your week, and the things you'd like to share on social media. That little bit of time spent planning will ensure you don't forget to share important things with your followers.

7. On twitter, use BufferApp
Another thing we sometimes tend to do is 'flood' our followers. We find ourselves with either a spare chunk of time, or we suddenly realise we need to share that new sale, and the giveaway on our blog, and a guest post... and we send it all out at once.

A good way to avoid doing this is to write down a schedule, as above, or, if you're on twitter, use an app like Buffer. This allows you to plug in all of your tweets at once, while you think of them, and it does the job of sending them out throughout the day (and night, don't forget, online business is a 24-hour world!) for you!

8. Don't limit yourself to your niche
Don't hesitate to build connections to people outside of your niche! Sure, for some of us, other crafters are our target market, but I'd reckon that for most of us our target market is much broader than that. The broader your network, the more chances you have to connect with people who will love (and want to buy) what we make.
9. Be yourself
Don't be an emotionless robot. The days of impersonal business are behind us - especially in the crafty scene. Let your personality shine through - don't be afraid to talk about your life as well as your work. People want to connect with other people, not brands.

10. Have fun!
Social media is just that - a way for us to connect and be sociable! If you, like me, work from home, it can get a bit isolating.
Social media is a tool for business, sure, but it's also a way for us to make friends, connect with colleagues, and just have a bit of fun! While keeping in mind that everything you say reflects on your business, don't be afraid to relax and enjoy connecting with other people. Your sanity will thank you.

Stay tuned for more tips & tricks from Jess over the coming months!